Hi, my name is Armi Legge.


If I were talking to you in person, I would be giving you a hug right now. Or at least shaking your hand. But since that's not possible at the moment, I'll tell you about my story.

Here's my life in a nutshell: I grew up on a farm in the Blue Ridge Mountains in Virginia. Growing up, my main passions were business, sports and art. In that regard, my life hasn't changed much.

My first profitable business idea was selling homemade clay figures to strangers on a field trip when I was in third grade. Several years later, when I was fifteen, I began working as a content and digital marketing strategist. Since then, I've worked for about a dozen companies in fitness, tech and media. I also raised $100 thousand dollars for an evidence-driven health and fitness education company I founded,, which will soon merge with Complete Human Performance

I've written five books, three of which I self-published, and two of which I ghost-wrote for others.

I've also been a lifelong athlete and traveler. I've played about 20 different sports from lacrosse to kayak racing to target shooting. By the time I was sixteen I was one of the top ranked junior triathletes on the East Coast. I don't compete currently, but I still train for fun. I mainly focus on weightlifting now, something I'm know for doing in my underwear.

I've been traveling around the United States since I was little and have been to 48 states. I also lived in Brazil for a while in early 2015, and spent some time in England shortly after I came back.

In terms of art, my main focus has been writing and podcasting. I've written and produced hundreds of articles and podcasts since I started at age fifteen. Collectively, my work has been read and listened to by over five million people. I've also been featured in Ask Men, Lifehacker, Greatist, Copyblogger and a bunch of other news outlets and big websites. Here are links to some of my most popular works:

Why “Clean Eating” is a Myth

How to Set a Caloric Deficit for Fat Loss

The Real Reason You Still Have Back Pain (And What to Do About It)

The 7 Laws of Training for Muscle Growth [Podcast]

You can find most of my work on

My main projects right now are:

  • Operations and Marketing for Complete Human Performance. CHP is a multisport coaching consultancy that helps people do crazy things, like compete in a powerlifting meet and an Ironman triathlon in the same year. You should check it out. I also host and produce Complete Human Performance Radio with my friend Ollie.
  • Editor and Operations at, a health and fitness education company (soon to be merged with CHP).
  • Host of Shredded by Science Radio and guest-lecturer to The Shredded By Science Academy, one of the top personal trainer educational companies in Europe.
  • Plus, I work part-time at a gym on the Upper East Side of New York City.

I love meeting new people, offline and online. Don't be afraid to say hello.

- Armi