Hi, my name is Armi Legge.


If I were talking to you in person, I would be giving you a hug right now. Or at least shaking your hand. But since that's not possible at the moment, here's my story.

I'm a writer and marketing strategist. I help startups and artists tell their stories and get customers. This is a short list of the companies I've advised:

Complete Human Performance

Testlio (Techstars 2013)

Gone (Techstars 2013)


The Personal Trainer Development Center

Shredded by Science


Guardian 24/7 Healthcare

Bulletproof Digital

If you're interested in working with me, shoot me a message. I'm very selective about who I work with, and I usually only advise companies who've been referred to me through people I already know. If I think we'll be a good fit, I'll get back to you.


Now for the longer story.

Growing up, my main passions were business, sports and art. In that regard, my life hasn't changed much.

My first profitable business idea was selling homemade clay figures to strangers on a field trip when I was in third grade. Several years later, when I was 15, I began working as a content and digital marketing strategist. Since then, I've worked for about a dozen companies in fitness, tech and media. I also raised $100,000 dollars for an evidence-driven health and fitness publishing company I founded,, which I merged with Complete Human Performance

I've written five books, three of which I self-published, and two of which I ghostwrote for others.

I've also been a lifelong athlete. I've played about 20 different sports from lacrosse to kayak racing to target shooting. By the time I was sixteen I was one of the top ranked junior triathletes on the East Coast. I don't compete currently, but I still train for fun. I mainly focus on weightlifting now, something I'm known for doing in my underwear.

In terms of art, my main focus has been writing and podcasting. I've written and produced hundreds of articles and podcasts since I started at age 15. Collectively, my work has been read and listened to by over 5 million people. I've also been featured in Ask Men, Lifehacker, Greatist, Copyblogger and a bunch of other news outlets and big websites. Here are links to some of my most popular works:

Why “Clean Eating” is a Myth

How to Set a Caloric Deficit for Fat Loss

The Real Reason You Still Have Back Pain (And What to Do About It)

The 7 Laws of Training for Muscle Growth [Podcast]

You can find most of my work on

I love meeting new people, offline and online. Don't be afraid to say hello. You can also follow me on Facebook or Instagram.

- Armi